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Our Mission

As an independent, full-service media consultant, I offer impartial advice & solutions to empower businesses to make smart, well informed decisions on where and how to invest in paid-media to deliver tangible results.

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In today’s complex media landscape, businesses need more than just well-executed campaigns and reliable platforms - they need expert guidance to navigate media strategy, planning, and buying effectively.

 

That’s where I can help to drive value and growth.

 

I offer a full-service approach to help ambitious businesses make smart, data-driven decisions across all facets of media, without the bias or influence of agencies tied to specific platforms or vendors.

Longtail's Inspiration
Duncan Soutar

Duncan Soutar

Founder

With 22+ years in the media industry at the biggest network & independent agencies, I'm a veteran of the early days of digital advertising with extensive experience of delivering full-funnel media campaigns across both digital & traditional media. 

 

I specialise in leveraging data to help  businesses identify growth opportunities, attract new customers, and increase revenue.

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Clients Say

"Duncan has played a pivotal role in helping the business define and execute an effective and highly successful media strategy which has evolved year after year to keep in step with the changing media landscape.
 
Always on hand to offer advice, guidance and support, Duncan has been key in helping the business to drive effective media solutions to connect our brand successfully with our target audience in a highly competitive market.
 
Duncan’s enthusiasm and loyalty have been a real asset to both the business and also to me personally throughout our partnership, and his passion for our brand has been unwavering.
 
I would highly recommend Duncan to anyone seeking a supportive, reliable and results-driven media expert."

Alison Gore

Marketing Director

Blinds 2go

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Alison Gore
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