Our Mission
As an independent, full-service media consultant, I offer impartial advice & solutions to empower businesses to make smart, well informed decisions on where and how to invest in paid-media to deliver tangible results.
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In today’s complex media landscape, businesses need more than just well-executed campaigns and reliable platforms - they need expert guidance to navigate media strategy, planning, and buying effectively.
That’s where I can help to drive value and growth.
I offer a full-service approach to help ambitious businesses make smart, data-driven decisions across all facets of media, without the bias or influence of agencies tied to specific platforms or vendors.


Duncan Soutar
Founder
With 22+ years in the media industry at the biggest network & independent agencies, I'm a veteran of the early days of digital advertising with extensive experience of delivering full-funnel media campaigns across both digital & traditional media.
I specialise in leveraging data to help businesses identify growth opportunities, attract new customers, and increase revenue.